Miss Burgundy 2015, Jade Velon will be the ambassador of Maison Labouré-Roi in Japan for the official launch of the 2016 Beaujolais Nouveau!

Miss Bourgogne

National events expected every year forward, the traditional Beaujolais Nouveau launch has an important place in the heart of thousands of Japanese gourmets.

Thus this year The Maison Labouré-Roi will present its 2016 primeur wines accompanied by a beauty queen : Jade Velon, wonderful Miss Burgundy 2015. It will then be our ambassador to the land of the rising sun.

Far from being anecdotal, his presence at our Japanese launch parties of Beaujolais Nouveau marks the highly festive and chic side of our young wines, with a public eager to share a little of the French spirit, synonymous of finesse and pleasures.

In 2016 two of our vintages, including one decorated by Birdy Kids will even labeled «Appointed by Miss Bourgogne.” This note very “French touch” to delight no doubt our Japanese friends, that honor every year our young wines with ever equal fervor.


Japanese will discover once again that Burgundy, as in the Beaujolais vineyards, Mother Nature is involved not only in the development of very nice wines but also to lovely personalities!


In the following video, our friend Anne Picard, from Château de Cercy, explains that her 2016 Beaujolais Nouveau Vieilles Vignes is dedicated to Jade Velon, our Miss Burgundy.

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